The Pet Safari Concept

It’s going to get Mushy

You see, The Pet Safari is not your ordinary, usual, run-of-the-mill kind of safari. It’s a living and thriving community of pet lovers, united in their celebration of the love they have for their pets. Everything that happens here is borne of this great love. Welcome to the community that loves and serves pets and pet lovers, alike.

It’s going to get awfully fun

Whoever said buying for your pets’ needs was a chore? Step into any The Pet Safari store and we’re pretty sure you’ll have the same thought as us: theme park. Each one is special so you’ll never get the same experience, even if you end up visiting all of them. And just when you thought that’s fantastic enough, The Pet Safari happens to be the only places in Singapore, Malaysia and Thailand where you and your pet can shop together in air-conditioned comfort. Feel free to roam anywhere you want.

We’re also committed to ensuring that you can find what you came for, so we have 16,000 products on our shelves to spoil you and your pet rotten.

And they are all fresh and new all the time.

As a matter of fact, you might even have a hard time deciding what to buy. Fret not, however, as we’ve got that covered, too. Our pet care consultants are always around to make recommendations and give you great advice, given their vet training and experience.

We understand the hassle when it comes to getting pet-related services, so we took the liberty to house everything under one roof. Like a kid in a candy store, you’ll find that The Pet Safari is the closest you can get to Pet Heaven. There are grooming services, pet cafes and bakeries. There’s pet care and training classes. After all, we’re all pet lovers too, so having gatherings with our furry family members is something we love doing. Seeing pet owners and pets enjoying themselves is why we do this job.

Be prepared to get lost in it

Yes, shopping is fun. But at The Pet Safari, that’s only half of the fun. Join us online and meet other petizens. The Pet Safari Lifestyle is big on what matters most to pet owners. There are projects, contests, promotions and events – all for you and your pet. The Pet Safari is a social network with one goal – to spread the pet-love. Do you have a question about your pet? Ask the Pet Safari Community and us who know what you’re going through and are willing to help.

Logo Rationale

The Pet Safari logo:
Symbolizing a shopping
experience like no other
with your pet

The Pet Safari is truly a unique and exciting concept when it comes to shopping for your pet. It is a megastore that combines pet care services and products under one roof – a brainchild of Pet Lovers Centre.

It is also a shopping experience like no other because The Pet Safari megastores are set up like theme parks, each with its unique theme, for you to explore to your heart’s content.

All these unique qualities are encapsulated in the official The Pet Safari logo. Three popular pets are represented in the logo, and you can identify them easily if you know where to look. A dog’s nose is in the letter P, a fish forms the letter E, and a pair of cat’s eyes and whiskers adorn the letter T. The logo’s bright, fun colors and funky fonts give out a fun, vibrant vibe and immediately grab your attention.

To the right side of the main logo is a red button that says “WE KNOW, WE CARE, WE SHARE”. This motto was initiated because The Pet Safari has the combined experience and expertise from some of the best people in the pet industry. “WE KNOW” because we have the best vets and the best groomers working with us and always ready to assist you with any concern regarding your pet. “WE CARE” because we love animals and pets. They are important to us as much as they are to you. And “WE SHARE” because we share our knowledge freely and help educates people on how to take care of their beloved pets better.

Last but not least, the tagline underneath the logo, “The Family Shopping Experience Even Pets Enjoy” is a fitting line that successfully sums up what The Pet Safari offers. The Pet Safari is indeed a fun and unique experience because you can even bring your pet along with you as you shop. All The Pet Safari megastores carry thousands of pet-related products with a variety of brands to choose from. Shop for anything your pet needs from food, supplements and medicine to clothes, toys, and accessories.

And while you’re there, you can have your pet in for a rejuvenating grooming session or a quick check-up with resident veterinarians. All this can be done in the comfort of a clean and air-conditioned environment. What’s more, all The Pet Safari stores are strategically located in major shopping malls in Singapore, Malaysia and Thailand for added comfort and convenience.

The tagline is also true because The Pet Safari is a meeting point that encourages families to bond over their mutual love for animals. Pets and pet owners alike can relax and enjoy goodies at the pet cafés and bakeries. Pet care and training classes are regularly conducted to promote responsible pet ownership. The Pet Safari is a trusted brand because pet care consultants are always on hand to provide expert advice and recommendations to pet owners.

Like the way it is with Pet Lovers Centre, passion for the welfare of our beloved pets remains at the core of The Pet Safari. It’s not your ordinary pet store. It’s a thriving community dedicated to pets and pet lovers of every kind, offering everyone a shopping experience like no other.


The Pet Safari @ Eastpoint Mall: Farewell to a Fond Legacy

It is time to bid farewell to an epochal concept pet retail store that Eastpoint shoppers have come to know and love as The Pet Safari @ Eastpoint Mall.

Offering an experience like no other in the region, PLC was the proud parent of the very first The Pet Safari at Eastpoint Mall in July 2000. The grand launch of the iconic and sprawling 10,000 square foot outlet comprising 11 major retailers was a watershed moment for pet lovers all over Singapore. They finally had a space of their own where they could bring their nonhuman family members to dine, shop, and explore a new world with them. The concept was the brainchild of PLC and NTUC and showcased a mock-jungle theme, pets on display, and even a reptile corner courtesy of the Jurong Reptile Park.

Over the years, The Pet Safari at East Point kept adding new offerings such as the San Yi Aquarium Centre that boasted fish imported from Germany, the All Pet Lovers Creation that gave pet owners the thrill of creating custom merchandise printed with photos of them with their precious pooches and cuddly kitties, and Fluffy’s Choice for accessorising your pet. One of the highlights was the ‘dine together with your pet’ concept restaurant comprising custom menus for pets and their owners, and even an enclosure that pets could roam about freely in while their parents dined.

The Pet Safari concept was even lauded at the E50 Leaders’ Talk by then-MP of East Coast Raymond Lim as an example of an entrepreneurial SME that created a win-win retail opportunity with the unique grouping of brands in a highly competitive pet retail market.

After creating indelible memories for thousands of pet lovers across the nation, it is now time to bid farewell to this iconic concept store that changed the pet retail market in Singapore forever. With fond memories held close to our hearts, we at PLC announce the closure of The Pet Safari at East Point. But take heart! We are still open at other locations near you, and the concept lives on in our hearts and minds, as it does in those of anyone who has ever visited the store with their pet in tow.

Adieu, The Pet Safari @ Eastpoint Mall! We love you and will remember you forever.

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